Hello, I’m Shawn Reddy.
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Founder / Team Nebula
The company I built
We helped a client generate $12M in new revenue with AI.
At Rivus MX, a large manufacturing and logistics firm, my team and I helped the company generate $12M in additional revenue through new AI systems over two years. Team Nebula is helping more teams apply the same approach, from mapping the workflow to building inside the infrastructure they already trust.
01Understand the work
02Build the system
03Put it in production
Read my founder story Read the Rivus case study
Working session / harbour side
Working session / Nepal
Team briefing / Nepal
Founder consulting
Now I help other founders build theirs.
I bring my experience building an AI startup for a regulated industry to your product, growth, and delivery decisions. Work with me on a specific challenge or bring me in for fractional leadership.
- 01Product & offer Who you serve. What you build. Why customers choose it.
- 02Go-to-market & growth Positioning, channels, and marketing direction.
- 03AI adoption & delivery Workflows, human review, and team ownership.
Every part orbits the work.
Choose an orbit and go deeper.
05VolunteeringService + perspective
Move through the orbit
Explore
Behind the work.
Building a company, exploring new places, serving communities, and making time for the road.
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01 / The founder
Company / Team Nebula
Building Team Nebula.
I founded Team Nebula to build secure AI systems with the teams who use them. Our work runs from mapping a workflow to keeping the system in production.
In this chapter
The founder story explains how we work inside a customer’s existing infrastructure and controls.
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02 / Travel
Travel / field note
Exploration shapes how I lead.
I travel to learn how people live, work, and solve problems. Meeting people in unfamiliar places changes the questions I bring back to my team.
In this chapter
The travel chapter follows those experiences, from the mountains to Dubai and the places I film from above.
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03 / Volunteering
Reddy2Help / service
From volunteering to Reddy2Help.
Volunteering in Nepal and Alaska shaped the nonprofit I wanted to build. Reddy2Help grew from that commitment to the communities I worked with.
In this chapter
Read about teaching in Nepal, leading volunteers in Alaska, and the family story behind this work.
DrivingView post
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04 / Driving
Driving / feedback
Time on the road. Focus on the track.
Long drives give me time to think. On the track, I work on smooth inputs, attention, and reading the surface ahead.
In this chapter
The driving chapter covers both sides: the space to think and the discipline of improving each lap.
Reddy Rundown
AI news you can put to work.
I share the latest breakthroughs in AI and explain how to use the tools, so you can take advantage of their full capabilities.
Read AI news and practical tool guides in Reddy Rundown. Recent issues are unavailable in this preview.
Thought leadership
I say the quiet part about enterprise AI out loud.
Talks, videos and posts on what it takes to get AI past the demo and into a workflow someone is accountable for. Recorded on the road and at home, and written for the people who have to make it work on Monday.
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On camera / at home
On camera / rooftop
Start here
Put AI to work inside your operation.
Team Nebula works with enterprise and public-sector teams that need secure systems in production. Start with the workflow, the constraint, or the question that keeps coming back.
Open channel
Tell me what you’re building.
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What should we explore?
Your email app will open with the note ready to send. Nothing is submitted without you.
Or email consult@shawn-reddy.com
ShawnTeam Nebula2026
From the Reddy Rundown
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- 5 AI Stories That Will Shape Marketing This Month
Hey, Big week in AI. And I mean big in a way that actually matters for how we work, not just another model announcement. Let me break down the five stories worth your time today. ByteDance's AI Video Tool Just Got Disney and Paramount to Send Cease-and-Desist Letters...
- OpenAI vs DeepSeek, Safety Researchers Walking Out, and What It Means for Your Marketing Stack
Hey, A lot happened in AI this week. OpenAI accused DeepSeek of stealing model outputs, Anthropic hit a $380 billion valuation while safety researchers quit, and Chinese AI companies are launching competing models around Lunar New Year.
- ChatGPT Just Rolled Out Ads, and the Drama Is Wild
OpenAI started testing ads in ChatGPT yesterday. TechCrunch broke the story, and the timing is pretty incredible, it happened just hours after Anthropic ran Super Bowl commercials mocking the entire idea. Here's what's actually happening and what it means for marketers.
- Super Bowl showed us where AI marketing is heading
Hey everyone, Super Bowl LX just wrapped, and if you're in marketing, you need to pay attention to what just happened. This wasn't just about football. It was about AI going mainstream in the most expensive advertising real estate on the planet. Let me break down the stories that matter.